Generative AI started with the idea of sending a prompt and receiving an image in return. But the creative work has quickly moved away from that, and creators now look more for fluid, intuitive workflows. This is where ideas evolve into conversations and refinements through Adobe Firefly.
With today’s update, Adobe Firefly is taking steps in that direction by expanding access to Firefly custom models. These custom models enable creators to train AI on their own style, producing personalized results. Paired with more than 30 industry-leading models and new multimodal models, Firefly is quickly becoming an all-in-one creative stuidio/
Your creative style is not only your identity but also your brand. Firefly’s new custom models, now in public beta, make it easier to maintain your brand and assets consistently across media. Characters that need to appear reliably across scenes, Photographic and Illustration styles to match your lighting, tone, and style. Once trained, your model becomes the reusable foundation. You can generate concepts that automatically align with your brand and scale your ideas without starting from scratch. Your model is private, so your brand is private and yours.
Access to models is key for creatives. You’ll have access to Google’s Nano Banana 2 and Veo 3.1, Runaway Gen 4.5, Adobe’s own Firefly Image Model 5, and Kling’s 2.5 turbo. Firefly is the only service that allows you to generate with one model and refine with another. To get you started, Adobe is offering unlimited image and video generation across a variety of models.
Use Quick Cut to transform your raw footage into edit-ready footage in just minutes. Expand the ability to add/remove objects, extend scenes, and fine-tune details. Agentic AI assistants across the Adobe product suite understand your intent and help you execute your intent through natural language. Move quickly from idea to completion in your Adobe apps.
