A year after dropping new Apple TV and Music apps into the Microsoft Store as beta releases the company is removing the preview tag and making them officially part of the Windows 11 experience.
Apple TV and Music join the company’s iCloud and Apple Devices apps as part of a concerted partnership between Apple and Microsoft to provide Windows users with relevant cross-platform experiences.
With Apple TV, Music, Apple Devices, and iCloud now representing the decentralized and modernized way to access the Apple ecosystem and content, the company can finally wean its customers off iTunes as the outdated centralized content platform on Windows.
For Microsoft, making Apple TV and Music official releases is the resulting achievement of years of development collaboration between two major brands with competing interest in a multitude of areas that includes app usage and customer attention.
With Apple TV and Music now available to a broader Windows base, users can now access the exclusive Apple+ streaming service and all its content on Windows devices as well as TV, Movies, and music associated with their iTunes or AppleID.
As iTunes gets walked to the back of the shed, users can look to manage their content across Apple’s new suite of Windows apps that include TV and Music for media content while iCloud and Apple Devices do the heavy lifting for account and device backups and restorations.
While Apple TV, Music, iCloud, and Apple Devices apps on Windows represent the modernized ecosystem experiences on the platform, they land at a bewitching time as x86-based only applications. Microsoft and its PC hardware partners introduced laptops, software and apps during CES 2024 last month that look to take advantage of more powerful ARM-powered chips and ARM64 experiences soon.
