In a world where technology plays an integral part in shaping young minds, myFirst is pioneering the next generation of kid-safe devices that are designed to inspire creativity, foster learning, and build connections. Founded by a team of parents in 2017, myFirst unveiled the next generation of smartwatches for kids as well as the myFirst Fone S4 and the myFirst Camera Insta 20 at CES 2025.
The new technologies introduce a unique, family-focused communication mode while empowering parents with customizable learning and safety features. G-Jay Yong, myFirst Founder, explains, “myFirst is creating a movement of kids’ tech by creating a complete suite of innovative products that blend fun, reliability, and family connection. Kids crave engaging technology while parents seek devices they can trust—and myFirst is providing both.”
The myFirst Fone S4 is unlike any other kids’ smartwatch on the market. Designed to support healthy development, this innovative smartwatch combines advanced hardware and a proprietary operating system to deliver more fun, safety, and communication for young users. One standout feature is the world’s first “magiCode” messaging, which allows families to communicate through a unique, distraction-free vibration language. This feature lets families share meaningful messages without interrupting playtime, whether kids are riding a bike, climbing a tree, or playing kickball.
Key Features of myFirst Fone S4
- Innovative Messaging: The unique “magiCode” vibration language lets families communicate without distraction, ensuring kids can stay focused on their activities while staying connected.
- Enhanced Safety: With HDR video calls, photos, and messaging via the myFirst Circle app, parents can stay connected with their kids and approved social groups. The enhanced GPS with L1 and L5 dual-band frequencies offers more accurate location data than competitor devices.
- Grow & Thrive: The customizable, parent-led habit trainer promotes healthy routines with rewards and leaderboards that motivate kids to engage in essential daily practices. Kids can visualize their progress, cheer on friends, and earn prizes.
- Optimized Performance: The 1.65” AMOLED display, the largest in the myFirst Fone series, features a battery-saving always-on mode that shows the time and wellness metrics at a glance.
The myFirst Fone S4 gives parents peace of mind while empowering kids to build confidence and independence through healthy habits, big wins, and of course, lots of fun.
myFirst Camera Insta 20: Unleashing Creativity in Kids
The myFirst Camera Insta 20 takes kids’ imagination to the next level with exciting new interactive tools. This camera is designed to be smaller and lighter, yet it features a larger screen size, making it a perfect portable pocket studio for creative kids.
Key Features of myFirst Camera Insta 20
- Instant Creativity: Inkless thermal printing allows kids to produce unlimited photos and stickers on demand with safer, BPA-free paper. Prints are sharper and clearer, ready in under ten seconds.
- Customizable Prints: Pre-loaded frames and filters add a personal and artistic touch to every shot.
- Enhanced Display: The dual-screen design features a 3” IPS color screen for easier framing, and the front OLED display makes taking photos more engaging with interactive animations and countdowns.
- Maximized Efficiency: Smart idle power mode extends battery life, allowing kids to quickly recharge and continue their creative projects.
The myFirst Camera Insta 20 delivers faster, quality results in a kid-friendly package, making it an essential tool for young photographers.
In today’s digital age, securing devices for kids is crucial to safeguard their well-being and development. Kids are increasingly exposed to social media and algorithms that can have detrimental effects on their mental health and safety. Additionally, algorithms designed to maximize engagement can trap children in echo chambers, exposing them to inappropriate content or promoting addictive behaviors. By ensuring that kids use secure devices, parents can mitigate these risks, fostering a safer and healthier digital environment where children can explore, learn, and grow without the negative influences of unregulated online interactions.
Bridging the gap between traditional play and modern technology, myFirst aims to empower children to explore the digital world while parents rest assured knowing their children are navigating technology in a safe and secure environment. “The myFirst Fone S4 is more than just a smartwatch,” said Yong. “It is designed to give kids the freedom to explore, learn, and stay engaged with the world around them while providing parents with peace of mind through safety features and supportive technology.”
A Legacy of Trust and Innovation
The brand debuted with the myFirst Camera, as a junior alternative to bulky and heavy adult DSLRs, and has expanded their product line to cover five device categories, including smartwatches, audio, arts & crafts, and digital frames. myFirst lets kids experience the best of technology with child-friendly, durable devices and are now carried in major US retailers, including Walmart, Sam’s Club, and others.
Trusted by over a million families across 120 countries, myFirst continues to shape how children engage with technology.
Both the myFirst Fone S4 and Camera Insta 20 are available now for pre-order.
