Samsung and Microsoft are taking smart displays to the next level by building Microsoft Copilot directly into Samsung’s 2025 lineup of TVs and Smart Monitors. With seamless integration on Tizen OS and Samsung Daily+, you can call up Copilot via voice or remote, unlocking tailored recommendations, instant answers, and interactive learning, right on the largest screen in your home.
Instead of juggling phones or tablets, Copilot lives where you’re already watching and working. Whether you’re curious about an actor’s latest role, looking to translate foreign-language subtitles, or wanting to deep-dive into complex topics, Copilot responds naturally, summarizes plots, and provides contextual tips without interrupting your viewing session.
Copilot’s arrival amplifies Samsung Vision AI and Bixby upgrades by:
• Enabling conversational search through Click to Search
• Surfacing personalized entertainment, wellness, and food services in Samsung Daily+
• Populating on-screen insights—like sports stats or cooking hacks—without switching apps
This multi-modal approach is designed to help your TV or monitor feel less like passive hardware and more like a collaborative assistant in your daily routines, according to Samsung.
Availability will expand across regions and additional models over time, cementing Samsung’s position as the world’s top TV maker for the 19th consecutive year.
For at-home fitness buffs, Copilot can cue up workout videos or suggest meal plans. Families can explore educational content together, and remote workers can pull in news summaries or productivity hacks on demand. By embedding AI at the display level, Samsung aims to reduce friction across entertainment, learning, and everyday tasks, eliminating the need for extra devices.
Copilot integration rolls out first on 2025 models, with expanded language and region support coming later. As Samsung pushes its open AI partnerships forward, we can expect deeper customization, richer voice-driven controls, and tighter ties to the broader Microsoft ecosystem. Keep an eye on firmware updates and region announcements to bring Copilot to your next Samsung screen.
Samsung’s decision to embed Microsoft Copilot into its 2025 TVs and Smart Monitors is more than a feature upgrade; it’s a strategic signal in the ongoing AI turf war.
While Google’s Gemini powers Samsung’s mobile experience, Copilot now claims the living room, positioning Microsoft as a key player in ambient, screen-based AI. This dual allegiance reflects the broader industry tension, where tech giants are locked in a high-stakes race to define how AI lives across devices. As Apple struggles to stabilize its own AI rollout, Samsung’s move underscores a growing divide and a future where collaboration and competition blur across every screen.
