Phil Spencer, head of Xbox, discussed Microsoft’s approach to gaming platforms and their commitment to a multiplatform strategy in an interview with Destin Legarie from Eurogamer. Spencer emphasized that Microsoft is not looking to restrict games to their own platforms, but rather to bring their games to as many players as possible, regardless of the device they are using.
He expressed that there is no reason to create barriers around any game, as the goal is to expand the player base and provide a more inclusive gaming experience. This approach aligns with Microsoft’s vision of making gaming accessible to everyone and fostering a community of gamers across various platforms.
Spencer early on explained that Xbox is going to move away from first party “exclusivity windows” despite the success of its Indiana Jones and Starfield titles.
There’s no reason for me to put a ring fence around any game and say this game will not go to a place where it would find players, where it would have business success for us. Our strategy is to allow our games to be available.
Phil Spencer – Head of Microsoft Xbox
Phil Spencer didn’t hold back when he took a jab at other gaming platforms, saying, “Most of the other platforms out there are single platforms on a single device, whether that’s on PC, mobile, or console.” This comment highlights Microsoft’s strategy of breaking down barriers and making games available across multiple devices, contrasting with the more traditional approach of platform exclusivity.
Spencer’s statement underscores Microsoft’s commitment to a more open and accessible gaming ecosystem, where games aren’t confined to a single device or platform. This philosophy is evident in their multiplatform strategy, which aims to reach as many players as possible, regardless of the device they use.
Spencer’s statement also leans on the only advantage Microsoft seems to hold in the gaming community as of now, which is accessibility. The Xbox brand has been notoriously late in delivering exclusive experiences as well as falling behind in adoption of hardware, but it now can claim itself as the largest game publisher around, and that buys them another in into the gaming industry that cannot be matched for now. Paired with its investments in cloud servers, years of experience of gaming distribution and development, Microsoft is poised to deliver games at levels not experienced in previous gaming generations.
In a separate video interview with Gamertag Radio last week, Spencer acknowledged the Nintendo Switch 2 teaser with his own excitement in working to support the platform, presumably, as part of its 10-year deal it signed with the company as part of its regulatory commitment to the EU Commission, and the UK’s Competitions Market Authorities (CMA).
“I’m really looking forward to supporting [Nintendo] with games that we have,” he said. “They’re a really important part of this industry.”
Supporting the Nintendo Switch 2 presents several advantages for Microsoft, especially considering their ambitions in the handheld gaming market. By backing the Switch 2, Microsoft can tap into Nintendo’s extensive user base, potentially drawing new customers to their ecosystem. This move could enhance cross-platform play, allowing Xbox and Switch 2 users to play together, fostering a larger and more connected gaming community.
Additionally, working with the Switch 2 can provide valuable insights into the handheld gaming market, aiding Microsoft in refining their own handheld device. Understanding what works well for the Switch 2 can inform the development of Microsoft’s future handheld, ensuring it meets player expectations. Collaborating with Nintendo on the Switch 2 can open doors for future partnerships, co-developed games, and shared technology, benefiting both companies.
Moreover, optimizing their services and software for the Switch 2 can benefit Microsoft’s partners who are developing similar handhelds, leading to better performance and user experiences across multiple devices. Supporting popular devices like the Switch 2 can enhance Microsoft’s reputation as a versatile and player-friendly company, building brand loyalty and trust among gamers. Overall, supporting the Nintendo Switch 2 aligns with Microsoft’s goals of expanding their reach, fostering innovation, and creating a more connected gaming ecosystem.
Spencer highlighted the importance of cloud gaming in achieving this vision, allowing players to access games on different devices without the need for high-end hardware. He also mentioned the significance of player choice and flexibility in the current gaming landscape.
Overall, Microsoft’s strategy focuses on breaking down traditional platform barriers and promoting a more open and connected gaming ecosystem.
