Backed by Copilot, Microsoft already dubs Edge as an AI browser, but Google now wants a share of that pie, too. The company today announced that Chrome on desktop is getting three new experimental generative AI features, all of which are centered around the user experience. The features help organize your tabs, generate cool themes, and soon, even draft things on the web. Best of all, these are intended to be natural, and not in the way of the user.
The most significant of these features is a new ability in Chrome to help you write. While it’s not available yet and will be in next month’s Chrome release, it is designed to help you be a more confident writer. Appropriately called Help Me Write the feature lives right inside the text boxes on forms and websites. Just right-click to bring it up and choose Help Me Write. You’ll be able to type in a natural language for what you want, and Chrome will generate a suggestion for you. For example, “I’m interested in this place, do you allow dogs” on a contract form for a certain property. The resulting input can be seen below. It’s pretty similar to what Copilot can do, but the difference is that you don’t need to trigger it from a sidebar, which can get in the way of what you’re working on.
As for what’s available today, the second AI feature is known as Tab Organizer. With this one, Google Chrome’s tab management becomes a lot smarter The browser will be able to suggest and create tab groups based on the tabs you have open. It is a bit similar to Edge’s Tab Groups feature. Just right-click on a tab, and then choose the option for Organize Similar Tasbs to get to it. You also can organize tabs manually from the drop-down arrow at the left of your tabs. Chrome is smart enough that it’ll give you suggested names and emojis, too. This can prove useful when shopping and doing research.
Another feature you can test today helps customize the way your browser looks. You might be familiar with the generative AI wallpapers on Android 14 and Pixel devices, but that same technology is now coming to Chrome. You don’t need to even type a prompt for it. Right from the Customize Chrome panel, you’ll see an option to Change the Theme and also Create with AI.
You should be seeing all of these today in Chrome 121 on Mac, and Windows PCs in the coming days, all under the “Experimental AI” page in your Chrome settings menu. You’ll only see these with personal accounts, and those with enterprise accounts won’t be able to try it out just yet. The features build on what Google has already accomplished with AI in Chrome behind the scenes, like the option to detect malicious ties, and even generate key points on a webpage.
