NBCUniversal and YouTube announced a multiyear global partnership that will bring Peacock Premium to millions of YouTube Premium subscribers starting in early 2027. This deal is the largest distribution agreement to date for Peacock and significantly expands its reach across technology, advertising, and live sports.
The collaboration brings together the massive YouTube audience with NBCUniversal’s entertainment portfolio, including blockbuster films and live sports, including the NFL, Olympics, NBA, MLB, and much more. YouTube Premium users will be able to access the Peacock content directly within the YouTube content experience.
The agreement also expands NBCUniversal’s reach with YouTube TV to international destinations, and deepens technology and advertising integrations between the two companies. NBC Sports will produce select live sporting events for YouTube alongside a curated selection of NBCUniversal sports content. This content will stream on the NBCUniversal YouTube channel.
Peacock Premium will be offered as a standalone add-on via YouTube Primetime Channels after this summer, joining Premium Plus, which was made available in June. Both Comcast and YouTube highlighted the partnership as a major step forward in redefining modern entertainment
