Hold onto your hats, tech enthusiasts! Today marks the highly anticipated announcement of the Samsung Galaxy S25 series, and AT&T is rolling out some jaw-dropping offers to celebrate. Whether you’re a new customer or a loyal AT&T user, there are fantastic deals waiting for you.
New and Existing Customers Can Take Advantage of:
- New Samsung Galaxy S25 Ultra on Us: Choose from our most popular plans and get the Samsung Galaxy S25 Ultra with an eligible trade-in.
- New Samsung Galaxy S25+ on Us: Trade in any year, any condition, and get the Samsung Galaxy S25+.
- New Samsung Galaxy S25 on Us: Trade in any year, any condition, and get the Samsung Galaxy S25.
- Galaxy Watch and Tab for $0.99/each per month: Add these amazing devices to your plan for just $0.99 each per month.
- Existing Unlimited Your Way Customers: Enjoy these deals without changing or upgrading your plan.
If you’re eyeing the Samsung Galaxy S25 series, you might notice that the physical design hasn’t undergone a dramatic transformation. But don’t let that fool you—there’s a lot more than meets the eye. While the exterior might seem familiar, it’s the software and user experience that have taken a giant leap forward.
Minimal Physical Changes
At first glance, the Galaxy S25 and S25 Plus look strikingly similar to their predecessors. The sleek design, the placement of the cameras, and the overall aesthetic remain largely unchanged. Samsung has opted to focus on refining the already successful design rather than reinventing it.

Where the Galaxy S25 series truly shines is in its software enhancements. Samsung has packed these devices with a plethora of new features and improvements that elevate the user experience to new heights:
- AI-Powered Features: The S25 series is brimming with AI-driven functionalities. From smarter photo editing tools to enhanced voice assistants, the AI capabilities make everyday tasks smoother and more intuitive.
- Improved Performance: With the latest Snapdragon 8 Elite chipset and 12GB of RAM as standard, the S25 series offers lightning-fast performance. Apps load quicker, multitasking is seamless, and gaming is more immersive than ever.
- Enhanced Security: Samsung has doubled down on security with advanced biometric authentication and improved privacy features. Your data is safer than ever, giving you peace of mind.
- Refined User Interface: The One UI has been polished to perfection, offering a more intuitive and user-friendly experience. Navigation is a breeze, and customization options are plentiful.
While the physical design might not have changed much, the in-hand experience has been refined to perfection. The S25 series is thinner and lighter, making it more comfortable to hold and use for extended periods. The materials used feel premium, and the build quality is top-notch, ensuring that the device feels solid and durable.

The Samsung Galaxy S25 series might not look drastically different on the outside, but it’s the software and user experience that make it a worthy upgrade. With a host of new features, improved performance, and a refined in-hand experience, the S25 series is a testament to Samsung’s commitment to innovation and excellence.
As for upgrading, AT&T is offering its own branded offers that include:
- Our Promise: With the AT&T Guarantee, wireless, fiber, and small business customers get the connectivity they depend on, the deals they want, and the prompt, friendly service they deserve. All guaranteed, or we make it right. As the only telecom provider to offer a guarantee like this, AT&T will fix any network interruptions fast – and credit customers for a full day of service.
- Upgrade Your Device Every Year: Customers who purchase a new Samsung Galaxy S25 series with an AT&T installment plan can add Next Up Anytime and upgrade to get the latest Samsung Galaxy every year.
- Performance Data: Only AT&T customers can easily enhance their wireless connectivity with AT&T Turbo for just $7/month per line on eligible plans.
- Choice is Yours, Guaranteed: Mix and match any of our best unlimited plans and get our best deals with Unlimited Your Way®.
Pre-Orders Begin Wednesday, January 22
Pre-orders for the Samsung Galaxy S25 series begin on Wednesday, January 22 at att.com, the myAT&T app, and in stores.