Tomorrow’s “Awe Dropping” event promises to dazzle, but Mark Gurman’s scoops suggest we’ll mostly see Apple pat itself on the back for iteration rather than true innovation. Tim Cook will swagger on stage, unveil every carefully polished angle of the new hardware, and remind us that slimness is still king, because nothing says progress like shaving a fraction of a millimeter off a $1,200 device.
Leading the charge is the iPhone 17 family, now expanded with the oddly named iPhone 17 Air. At just 5.5 mm thick, it’s likely the thinnest iPhone ever, meaning you’ll trade battery life and camera versatility for bragging rights at dinner parties. The Pro models stick with Apple’s signature horizontal camera bar, add a splash of orange, and possibly swap in a 48 MP telephoto lens for an 8× optical zoom that lets you scrutinize your neighbor’s latte art from across the street.

On the audio front, AirPods Pro 3 aim to make you feel healthier by diagnosing you with every glance. Apple’s new H3 chip will boost performance and audio fidelity, but the real headline is a built-in hearing test and temperature sensor. Suddenly, your earbuds are less about killer bass and more about walking around with a mini clinic perched in your ears.
Wearables get their annual refresh, too. The Apple Watch Ultra 3 picks up satellite connectivity, 5G RedCap support, and a fresh S11 chip, because you never know when you’ll need to send an SOS text from a mountaintop. Meanwhile, the Series 11 will offer a brighter display and new hues, with the long-promised blood pressure monitoring still lingering on Apple’s roadmap but nowhere near ready.

Finally, Apple Intelligence, the company’s much-ballyhooed AI play, may make its debut in China after dancing around regulators. Expect glossy demos that gloss over real-world utility, all to justify the premium price tag on next-gen iPhones. As for the HomePod Mini and Apple TV, don’t hold your breath; these side projects will probably stay under the radar until Apple decides they’re worthy of a touch of lipstick.
But before you cue the standing ovation, remember: we’ve seen thinner phones, we’ve heard about health-tracking earbuds, and we’ve endured incremental watch updates. The real question is how Apple’s latest trinkets will survive side-by-side with Samsung’s slick Galaxy S25 Edge.
Apple’s headliner, the iPhone 17 Air, clocks in at a scarcely believable 5.5 mm thin. To hit that magic number, Apple has likely downsized the battery and pared back to a single rear camera. It’s a marvel of engineering if all you care about is shaving fractions of a millimeter off your pocket bulge. The Pro models aren’t much bolder: a horizontal camera bar, a splashy new orange finish, and a possible jump to a 48 MP tele lens with 8× optical zoom. In Apple’s world, more megapixels and a thinner chassis are the new black.
Contrast that with Samsung’s Galaxy S25 Edge, which packs flagship firepower into a still-svelte 5.85 mm frame weighing 163 g. Its 6.7-inch Dynamic AMOLED 2X display runs at up to 120 Hz, all shielded by a titanium frame and Gorilla Glass Ceramic 2 up front. The S25 Edge refuses to sacrifice core specs, 200 MP main camera, Galaxy AI features like Audio Eraser, Note Assist, and Live Translate, just to claim the title of “world’s thinnest non-foldable phone”. In other words, Samsung managed to keep the muscle while slimming down the trim.
Under the hood, Apple will tout the new A17 Bionic chip (and an “H3” audio processor in the AirPods), but Samsung counters with next-gen Snapdragon silicon married to Galaxy AI’s on-device smarts. Need a real-time translation during a call or instant noise removal from your workout videos? Samsung’s been here all along, offering these AI perks for free until 2025, no health-care-adjacent temperature sensors required.

Battery anxiety is another battleground. Apple’s wafer-thin Air will almost certainly trail its Pro siblings in run time, forcing you to choose between bragging rights and staying powered past noon. The S25 Edge, meanwhile, claims endurance that belies its size, enough to keep you scrolling, gaming, and snapping high-res shots well into the evening.
Early hands-on impressions of the Galaxy S25 Edge praise its blend of durability and one-handed comfort: reviewers call it the “Goldilocks” of big-screen flagships, light enough for workouts yet robust enough for daily drops and spills. Apple’s Air phone will need more than marketing gloss to top that sentiment.
At the end of the day, tomorrow’s “Awe Dropping” moniker might be more marketing than miracle. Apple will deliver its signature polish, thinner devices, sharper cameras, and health probes in every nook, but Samsung’s Edge has already staked its claim to the thin-and-mighty throne. Tune in, grab your preferred device, and prepare for the ultimate showdown in millimeters and megapixels.


