Microsoft saw its efforts with Windows 11 and Edge browser bear fruit in the month of January for 2024 with its latest operating system gaining +1.29 points or a total 27.83 global market share while its browser managed to snag roughly thirteen percent of its market as well.
The numbers are in from the web traffic analysis firm Statcounter and its all-good news for Microsoft’s Windows 11 and Edge browser teams. According to the firm’s monthly analysis, Windows 11 finished with 27.83 percent of the global operating systems market share, moving up from its previous year mark of 26.54 percent.
While Windows 11 made nominal gains year over year, Windows 10 remains the lion share of OS engagement for Microsoft with the platform only shedding 0.95 points down to 66.47 percent.
Perhaps, as an acknowledgement of its persistent staying power, Microsoft has spent the past few months ensuring extended support for Windows 10 with announcements of the company’s flagship pre-generative platform Copilot coming to the OS, as well a new Extended Security Update (ESU) path that will offer three additional years of security support and several other Windows 11 features being back ported in the coming months.
On the browser side of things, Microsoft Edge chipped away at Google’s Chrome position to peel off 12.96 percent of market share (down 0.39 points). Chrome still maintains a comfortable 64.84 market share cushion in the sector with Apple’s Safari coming in third with 8.83 percent (down 0.13 points) and Mozilla’s Firefox browser in fourth at 7.57 (down 0.05 points), and Opera bringing up the rear with 3.23 percent (down 0.57 points).
Surprisingly, Microsoft’s Edge browser was the only platform in the top five to avoid a decline in market share.
Microsoft’s Edge browser gains are probably less casual than coincidental of other browsers losing market shar, but I’m sure the browser team sees a win as a win.
With Microsoft’s push to incorporate Copilot into Windows, the company may hurt its own market share ambitions as users opt for the OS-based platform for quick searches and queries over a comparatively cumbersome web search in future versions of Windows.
We’ll have to check back in after the launch of new PCs with dedicated Copilot keys and an abundance of AI marketing in the Spring, how well Microsoft’s Edge browser is doing and if a potential drop in market share can be traced back to its pre-generative push or users just making their way back to Chrome, Firefox, or Opera.
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